Everyday India

Everyday India is an illustrated documentation of printed and painted graphic design samples, designed in India for homegrown products, services and properties. It is a collection of iconic, nostalgic, familiar, unfamiliar, accidental and intentional graphic design. These designs scream for our attention from gullies to the high streets, in malls, supermarkets and kirana shops, on screens and in print. This project looks at design beyond the confines of ‘file dimensions’ and spillage of graphic art and design onto the streets, where the formal and informal meet. It is also an enquiry into where design ends and art begins and vice versa and the overlaps between the two.